Logo and full brand created for a co-op grocery store located in Bloomington, IL as part of a full retail store design, marketing strategy, and sales growth initiative.

The logo was designed during the start-up phase and eventually underwent a minor refresh to meet retail-specific needs once the store opened. Our work included a store interior rework, with new paint, department graphics, farmer profile signage, sales flyers, enhanced communications to owners and shoppers, and an overarching marketing/messaging strategy to grow sales. Within four months of the turnaround launch, overall store sales had increased 30%.