Main logo developed for RoomReady, an A/V startup in Illinois whose innovative conference solutions now have global presence. Project included naming exploration, logo/brand development, copywriting, sales materials, product support graphics, app design, building signage, vehicle graphics and product packaging.

The brand experience is one of simplicity and clarity, transforming the confusing world of conference room technology into an easy-to-operate system. The brand has a minimalist design approach, with plenty of white space and a limited color palette featuring the blue/green of the RoomReady logo throughout.